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We are seeking a Digital Marketing Director to build and manage the digital marketing team. To be considered for this position, you should have excellent leadership skills, in-depth knowledge of all marketing channels, and a proven record of effective budget management. This role is a critical leadership position that will lead all our digital marketing initiatives from campaign ideation to execution, measurement, and optimization, ensuring all digital efforts are integrated with relevant organization functions and achieve our company objectives. If you are an innovative and results-driven digital marketing leader with a passion for using digital channels to drive business growth, we encourage you to apply. 

Typical Duties and Responsibilities

  • Develop an overall digital marketing strategy and see through campaign implementation
  • Build our digital marketing roadmap
  • Build, lead, and manage a team of digital marketers
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
  • Oversee all social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Plan and manage the budget across all digital channels and platforms 
  • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
  • Monitor the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
  • Forecast performance trends and act proactively to increase our marketing segment
  • Liaise with product, design, and sales directors to increase client satisfaction through cohesive strategies
  • Stay current with the latest trends and advancements in digital technologies and marketing best practices
  • Discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

Education

  • Bachelor’s degree in marketing, business administration, digital technologies, or a related field

Required Skills and Experience

  • 8+ years of experience in digital marketing
  • Experience designing and implementing successful digital marketing campaigns
  • Experience in recruiting, developing, and managing a team
  • Experience working with digital agencies
  • Experience interpreting analytics reports and producing actionable insights
  • Experience working with and building consensus across cross-departmental teams
  • Experience with SEO/SEM, Google Analytics, and CRM software
  • Thorough knowledge of various digital marketing platforms and tools, and their best practices
  • Knowledge of web design
  • Excellent project management and team management skills
  • Strong written and verbal communication skills
  • Strong analytical and problem-solving skills skills