Important Notice       Be aware of a scam where Redfish employees are being impersonated via WhatsApp and text messages

Read the Notice

CATCH OF THE DAY

High-tech industry news, companies, jobs, innovation and trends.

IT Marketing Jobs

We have an exciting opportunity to lead a growing global marketing team. The Channel Marketing Director will partner across the organization to create programs and initiatives that use front line marketing activities to drive our business diversification. The ideal candidate will have experience leading a team to unparalleled execution through tireless innovation. This role will give you an opportunity to put that expertise to use by directly executing and owning a broad range of critical marketing strategy components focused on top partners, accounts, industries, and segments. If you thrive in a fast-paced, dynamic environment, are capable of managing multiple priorities effectively, and have a results-oriented mindset, we would love to hear from you. 

Typical Duties and Responsibilities

  • Oversee global consumer and commercial channel partner marketing relationships, including distributors, resellers, and retailers
  • Collaborate with global marketing teams to create channel-specific marketing collateral, campaigns, and promotions
  • Develop joint marketing plans with channel partners to drive demand generation and sales
  • Build strong relationships with channel partners and distributors to drive joint marketing initiatives and campaigns
  • Ensure timely execution of programs 
  • Resolve highly complex administrative or operational matters across functional or organizational lines
  • Monitor channel performance metrics to measure effectiveness and ROI and adjust strategies as needed 
  • Develop marketing framework and programs with the channel to determine what sets the product apart from others
  • Identify data-informed short-term and long-term marketing strategies
  • Build an integrated and sustainable approach to sales enablement that equips sales teams with the right tools, content, and training
  • Develop and implement marketing materials to enhance the effectiveness of the sales team
  • Design and deliver training programs for sales representatives and guide the team in overall design, development, and delivery of sales training and development initiatives
  • Ensure seamless communication and alignment between sales, marketing, and other cross-functional teams
  • Set guidelines for documentation for the department
  • Oversee budgets, schedules, and performance standards for functional areas
  • Foster a collaborative and results-oriented culture within the sales enablement and channel marketing teams

Education

  • Bachelor’s degree in communications, marketing, public relations, or a related field

Required Skills and Experience

  • 8+ years of experience in a marketing or sales role
  • Proven track record of driving revenue growth through effective sales enablement and channel strategies
  • Experience developing and implementing channel marketing and sales enablement programs, tools, and processes
  • Experience leading sales enablement, channel marketing, and sales training
  • Experience with project management in a highly matrixed and customer-centric organization 
  • Experience interpreting complex data and turning insights into actionable strategies
  • Experience with marketing automation tools, CRM systems, and analytics platforms
  • Knowledge of industry trends, products, and the competitive landscape
  • Knowledge of the current marketing landscape and digital marketing channels
  • Excellent leadership and communication skills
  • Strong analytical skills 

Preferred Qualifications

  • Master’s degree in marketing, business administration, or a related field