Important Notice       Be aware of a scam where Redfish employees are being impersonated via WhatsApp and text messages

Read the Notice

CATCH OF THE DAY

High-tech industry news, companies, jobs, innovation and trends.

IT Marketing Jobs

We are seeking an innovative Channel Marketing Manager to plan and oversee the implementation of our marketing strategies across all available channels. The main focus of this role will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. To ensure success, the ideal candidate should demonstrate extensive knowledge of channel marketing strategies and have experience in a related industry that they can leverage to optimize our marketing strategies and increase profitability.

Typical Duties and Responsibilities

  • Evaluate and improve existing channel marketing strategies
  • Develop new channel marketing strategies and implement marketing plans
  • Target specific channels to promote products and services, including PPC advertising, social media platforms, emails, website content, and SEO strategies
  • Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
  • Determine which platforms to advertise on and adapt campaigns accordingly
  • Gather marketing campaign data, evaluate the impact of strategies, and report the results
  • Deploy channel marketing strategies in collaboration with the marketing team, leadership, and other departments
  • Oversee the marketing team and document processes
  • Manage all marketing campaign communications and establish strong partner networks 
  • Track and implement the latest marketing technologies and techniques

Education

  • Bachelor’s degree in marketing, advertising, business, or a related field

Required Skills and Experience

  • 2+ years of experience in channel marketing
  • Experience creating marketing plans that build awareness and drive leads
  • Experience across online and offline marketing channels
  • Experience managing budgets
  • Experience working with sales teams
  • Proficiency in channel management software, such as DataFeedWatch and Channel Advisor Enterprise
  • Knowledge of online marketing and social media strategy
  • Knowledge of current digital marketing technologies and techniques
  • Excellent strategic thinking and analytical skills
  • Excellent communication and leadership skills