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We are seeking a creative marketing professional to take ownership of our inbound marketing strategies as our new Content Marketing Manager. This role will develop engaging content to attract and retain customers and expand our company’s digital footprint. They will also develop and implement our overall content strategy based on our specific business requirements and objectives. If you love creating engaging content that drives business success and are committed to staying up-to-date on new marketing trends and technologies, we encourage you to apply.

Typical Duties and Responsibilities

  • Design content marketing strategies and set both long-term and short-term content goals
  • Collaborate with design and writing teams to produce high-quality content
  • Generate ideas to increase customer engagement
  • Develop the editorial calendar and delegate tasks to ensure deadlines are met
  • Develop and manage our blogging strategy
  • Deliver engaging content on a regular basis
  • Edit, proofread, fact check, and improve content produced by content creators
  • Lead and inspire content creation team members
  • Optimize content according to current SEO best practices
  • Analyze web traffic metrics
  • Share content across various channels to ensure a strong and diverse web presence
  • Gather customer feedback and use it to improve content and increase engagement

Education

  • Bachelor’s degree in marketing, journalism, or a related field

Required Skills and Experience

  • 3+ years of experience in content marketing 
  • Experience in a management or leadership role
  • Experience creating various types of content, including ebooks, whitepapers, infographics, and blog posts
  • Experience with content management systems such as WordPress or Wix
  • Experience building audiences 
  • Experience with web traffic metrics
  • Experience with Google Analytics
  • Experience producing smart and effective CTAs
  • Thorough knowledge of SEO best practices
  • Expertise in social media platforms
  • Proficiency in Microsoft Office
  • Excellent communication skills
  • Strong project management skills and attention to detail