Featured Placement – Adele Pellicane

Business Development Director – Digital Advertising/SaaS

This market leader in advertising business management commissioned Redfish Technology to locate and help bring on quality business development talent. Private, profitable and growing aggressively, the company provides a SaaS platform for ad serving companies. The company gives media companies and their partners the freedom to move forward fast, enabling more than 200 industry leaders (such as Wall Street Journal and MSN) to balance operational efficiencies with product innovation and reduce advertising transaction costs. The VP of Sales seeks senior Account Executives with experience selling enterprise software into the media sector. Ideal candidates need a proven record selling to publishers and advertising agencies and tenure in their roles. This dynamic company promotes opportunity, ownership and responsibility, while maintaining high standards of fairness, diversity, collaboration and individual achievement.

Adele Pellicane is a seasoned complex solution sales executive with experience selling SAAS digital media into all ad serving verticals. She has been a consistent top producer, exceeding multi-million dollar revenue quotas. Adele has digital technology savvy and passion, and is a highly dedicated and resourceful sales executive according to those in the industry. Redfish recruited Adele out of a successful tenure at a digital media management platform company where she exceeded revenue targets, established new partnerships with top regional agencies and groups, and secured new publishers. She is recognized for her ability to mentor, manage, and work collaboratively, as well as for her can-do solutions-oriented entrepreneurial spirit.
“It was a pleasure working with Leah O’Flynn at Redfish. She had a great handle on the position, the skill set required and was able to communicate effectively so there were no surprises once I segued over to the company directly. I would recommend her and the team at Redfish for sure.” – Adele Pellicane